Hello I'm Yolanda Villegas, Founder & Chief Brand Officer
Welcome to Villegas Marketing. I'm a brand strategy and marketing communications veteran with experience in both B2B and B2C sectors. With my expertise, I can provide valuable insights and develop customized strategies to help your business thrive in today's competitive landscape.
My Story
If you would’ve told me 30 years ago that a Mouse would ignite the passion of branding in my career, I would have looked at you sideways. But that’s exactly what happened when I joined the Walt Disney company for a summer internship that forever changed the way I looked at branding, marketing and the power of connecting consumers to a better brand experience.
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I’m known as the “brand detective” because I have an insatiable appetite to understand what drives consumer behavior and question if there are unknown opportunities for brands. I love to peel away the layers of the current situation and connect insights into ideas, data points into a strategy and opportunities into action.
Personally, as I grew in my career, it was very noticeable that there weren't a lot of people who "looked like me" in the advertising and marketing field. I wanted to change that, so I sat on boards, employee resource groups, and mentored. But it also sparked my passion to help businesses understand the power of marketing to diverse and multicultural customer segments. Specifically, I love helping businesses reach Latino and African-American consumers by developing culturally relevant, authentic marketing strategies.
My goal is to help clients build a strong, inclusive brand presence and establish a meaningful connection with their target audience, ultimately driving growth, success and customer loyalty.
